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Many times, when a business
first gets on the Web it misses out on the most effective and least
expensive method of Web site promotion: search engine positioning.
Every day there are changes on search engines. You no longer can simply
"submit your site" and expect to witness any results.
When it comes to search engine work, nothing can replace experienced,
manual registration and placement. Search engines are sniffing out
automated submissions. Variables are changing more and more frequently.
There are three highly misunderstood terms in the search engine
industry: "submission," "listing," and "positioning."
"Submission" means nothing. It is equivalent to having
someone distribute your brochures, business cards and flyers from
the moon--casting them out to earth at billions of feet, hoping
someone that is interested will see them Submitting a Web site to
an engine. Without verification, submission means nothing.
"Listing" your Web Site is better than submitting. When
you are listed, you verify that your Web site is entered into the
database (It takes different lengths of times for the Search Engine
to accept it). A listing also requires monthly maintenance. Someone
must return, on a regular basis, to verify that your Web site continues
to remain in the engine's database. If not, you have to resubmit,
verify, document, and then continue to monitor its status frequently.
The engines constantly have to change because they are growing at
a record pace. Most engines and directories have reported receiving
over 10,000 submission requests per day. The larger databases sometimes
randomly dump data due to the high demand and their current limited
size capacity. They have become very strict and picky in Web site
submissions. Listing also requires an intelligent decision regarding
the category into which your Web site should be placed. Automated
submission software cannot make human, intelligent decisions about
the specific category in which your Web site belongs. Category selections
in large directories such as Yahoo! are diverse and critical to
your Web site representation and professional appearance.
"Positioning" your site is the most desirable and will
create the most traffic. Positioning (a.k.a., search engine optimization)
is a complex series of tasks that ensure that your keywords work
and your Web site appears when your target audience performs a search
using those keywords. This requires a specialist like BombayBiz
who has professional tactics & years of experience. Without
this experience, Web positioning can be dangerous. Certain tactics
developed for better Web position can cause a given engine to exclude
your URL, so always be sure you work with a professional that knows
the engines and has mastered their individual critique.
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